Tuesday, November 8

When you say communication, many still think of a somewhat soft skill set. In reality, modern communication is the need of conveying the organizations message to different stakeholders in an effective way across a myriad of channels . This not only requires that we constantly adopt new digital tools and implement automated processes in our execution. It also requires us to implement these into our basic strategic thinking.

This conference track focuses on making our soft - yet powerful - communication skill set work in unison with automation and new ways of collecting and using data.

Track Leader:
Surabhi Goswami-Christiansen (DK)

8.00 - 9.00

Breakfast & Registration
The conversation starts at breakfast. Have one or several cups of coffee and get a great start to the rest of the day.

9.00 - 9.15

Welcome and kick-off by our host Janus Boye

9.15 - 10.30

Track: Digital Communications

Building an inhouse agency

This session will focus on the shift in communication needed to fix a broken agency model.

How did we foster culture and secure a common goal when growing from 6 people to +100.

Tweaking the tools, processes and applying a different approach.

10.30 - 10.45

Coffee, tea & networking

10.45 - 12.00

Track: Digital Communications

The communication dilemma you don’t learn in school

In theory, it may be easy to decide that the users’ need go before organisational goals. Or that all brands are supported with the same amount of resources. Or that we all follow the same brand guidelines. But in reality, working with communication in a large organisation with a wide offering – in this case of higher education programmes – presents several dilemmas on a daily basis.

In this session, you are introduced to how VIA University College works with marketing, communication and branding of no less than 42 study programmes, and invited to join the discussion of a number of dilemmas that most communication professionals in large organisations might recognize and benefit from others’ experiences on.

Anja M. Flebbe (DK)
Curious communicator, VIA University College

12.00 - 13.00


13.00 - 14.15

Track: Digital Communications
How do we keep our seat at the table?

Join this session to be a part of both the challenge and opportunity to change communication, and really keeping the seat at the table we were gifted during the pandemic.

Philip will use the current megatrends as a point of departure to talk about what it means and the opportunity to transform communications. He strongly believes that:

  • Communications needs to be bold and courageous

  • Communications needs to be authentic

  • Communications needs to remain planned and strategic, proactive

You’ll also hear about Maersk’s approach - a newsroom model and strategic producer approach - and finally we’ll discuss in groups the biggest hurdles to changing and evolving our profession.

14.15 - 14.45

Coffee, tea & networking

14.45 - 15.45

Track: Digital Communications

Digital sustainability is the new black, but what is it really?

From a holistic perspective digital sustainability encompass several variables. How can we twist and turn these variables to create more sustainable solutions?

I will show you a specific case we have been working on and discuss the dilemmas and pitfalls enabling you to make sustainable digital changes both tomorrow and in the long run.

Signe Skovby Ahm (DK)
Økologisk Landsforening

15.45 - 16.00

Wrap-up & key learnings

16.00 - 16.15

Coffee, tea & networking

16.15 - 17.00

Keynote: Data Democracy and Data Ethics

How do we ensure individual rights and business competitiveness in a data-driven world?

Hear about ethical dilemmas and the latest technologies, how data ethics becomes law and how to stay ahead by using ethically responsible tools.

Pernille Tranberg (DK)
Co-founder of

17.10 - 18.30

Informal city walk
Meet at the registration desk for a small guided tour of Aarhus
Highlights include Hesitation of Light, former Gestapo HQ, Latin Quarter, Endless Connections, Magic Mushrooms, and the famous Rainbow Panorama.

18.30 - 22.00

Social Event: Conference Dinner
Location: Aarhus Street Food, Ny Banegårdsgade 46, 8000 Aarhus C

On the evening of Conference Day #1, everybody who has arrived in Aarhus is welcome to join us for an informal evening dinner in a nice setting.