Thursday, November 10

Are we heading towards a new era of simplicity when it comes to digital leadership in higher education? We have big challenges to solve including digital sustainability, accessibility, privacy and all this while still dealing with content chaos, governance, multi-channel campaigns and other all too familiar challenges.

This years higher education track is intended as a complete 1-day conference in itself, covering the key challenges facing higher education digital leaders while enabling delegates to network with peers from around the world. Helped by the members of the Boye peer groups, we’ve found bright speakers from Europe and North America, who will come and share their experiences and vision for higher education.

With 3 other tracks going on at the same time, you can use the breaks, plenary sessions and popular evening social events to broaden your perspective and engage in conversations with peers from other industries. If you have time, come a day or two early to attend the 2 other conference days. Don’t miss this opportunity to learn from a diverse community of peers and build meaningful connections that will grow with your career.

NB: If you work in higher education, you are eligible for 25% discount on your conference ticket

Track leader:
Brian Tomlinson (DE)
Engaging and energetic digital operator

8.00 - 9.00

Breakfast & Registration
The conversation starts at breakfast. Have one or several cups of coffee and get a great start to the rest of the day.

9.00 - 9.15

Welcome to the conference by our host Janus Boye

Q&A with Martin Thim, author of the new book “The World Coup”. A pessimistic hopeful manifest, which comes out later this month.

Opening feat.: Martin Thim (DK)
Author of “The World Coup”

9.15 - 10.00

Keynote: Thinking about Futures, Now

The future is often being thought of as being hidden behind veils of uncertainty, or a reality that we must eventually accept. But is the only value of future? How should we think about the future, and how does the future help us make decisions now?

This talk will examine future at the intersection of speculative design, storytelling, and system thinking. Each discipline has a unique approach to the future, and reveals to us a truth of what it will be.

The future has always been a political space, in order for leaders to navigate the volatile, uncertain, complex and ambiguous landscape of today and tomorrow, we must increase our future literacy, so that we gain the urgent optimism needed to shape the future for the better.

Alicia Shao (DK)
Senior Service Designer at Maersk

10.00 - 10.30

Coffee, tea & networking

10.30 - 12.00

Track: Higher Education

First we’ll hear from Tina at Imperial

Alumni engagement in 2022 and beyond

Universities around the world seem increasingly eager to move on from COVID-19, however, the pandemic’s lasting impact on Alumni Relations cannot be denied.

With universities rethinking their alumni engagement strategies and embracing digital programming, some of the changes the sector has seen in recent years are here to stay - for better or worse.

Tina Schmechel, Alumni Communications & Digital Marketing Coordinator at Imperial College London, will reflect on some of the College’s recent alumni initiatives aimed at (re)connecting graduates with Imperial and each other. What has – and hasn’t – worked, and what does the future hold for alumni engagement?

Following Tina is Ole, who joins us from Aarhus University

Embrace your community with student and employee advocacy

Ole will take us behind the scenes on how Aarhus University uses Employee Advocacy and what they have learned to avoid

  • How to engage everyone – from the greenkeeper to the award winning professor making it big worldwide.

  • How to engage the communities by embracing their tone of voices without losing yours.

The platforms used are Twitter, LinkedIn and Facebook, so if you love Instagram pictures and TikTok’s dancing rectors – look elsewhere.

12.00 - 13.00


13.00 - 13.45

Track: Higher Education

Decoding web accessibility through testing

Ever heard about accessibility, and wondered if it is some rocket science? Or maybe considered exploring it but abandoned it due to overwhelming documentation? Let's debunk all the complexities and myths around web accessibility.

We will together explore techniques, browser tools, and extensions for analyzing and testing for accessibility of websites while learning tips on how to fix those.

You can directly use these tools and tips to access and work on improving the accessibility of your websites and applications. Web accessibility won't feel as confusing or burdensome after the session.

Anuradha Kumari (NL)
Making the web accessible

13.45 - 14.00

Coffee, tea & networking

14.00 - 15.00

Lightning Talks

15.00 - 15.15

Coffee, tea & networking

15.15 - 16.00

Track: Higher Education

How can data and research be used to build recruitment sites to attract students?

In our institution, UCL, and in our part of higher education in Denmark, we’ve unfortunately seen a decline in our full-degree admissions.

So, how did we get to build new sites for the potential student from a data and user based perspective. And more importantly how do we know if the sites work today and in a years time?

Join me in this adventure to possibly attract new students to UCL. 

Steffen Kjærulff (DK)
UCL Erhvervsakademi & Professionshøjskole

16.00 - 16.15

Coffee, tea & networking

16.15 - 17.00

Town Hall Debate
Join expert panelists in an engaging, fast-paced debate on key issues for 2022 and beyond

2 conference participants will go pro and con for 2 minutes each on a series of important questions in the community, and we invite you to join in. Audience members will be invited to provide 2-minute rebuttals

An opportunity to learn more about hot topics - with a minimum of hot air.

18.30 - 22.00

Social Event: Farewell Dinner
Location: FLUX, Frederiksgade 42, 8000 Aarhus C

Those still around and with some energy left are invited for one final, nice post-conference dinner.
You’ll get a chance to talk with colleagues, and other participants over a glass (or two!) of wine or beer before leaving Aarhus.