Tuesday, november 8

8.00 - 9.00

Breakfast & Registration
The conversation starts at breakfast. Have one or several cups of coffee and get a great start to the rest of the day.

9.00 - 9.15

Welcome and kick-off by our host Janus Boye

9.15 - 10.30

Track: Digital Communications

Building an inhouse agency

This session will focus on the shift in communication needed to fix a broken agency model.

How did we foster culture and secure a common goal when growing from 6 people to +100.

Tweaking the tools, processes and applying a different approach.

9.15 - 10.30

Track: Gov’t Digital Services

Streamlining information silos for UK civil servants

SSCL is a UK-based business process outsourcing (BPO) provider, supplying a range of services to the central UK government at scale.

Hear from Carl on where the issue of user satisfaction stemmed from despite an impressive service volume, how it kick-started the journey to date of bringing together complex information from across departments and how SSCL is tackling the next phase of the platform project.

Join this session to learn:

  • How we shifted our focus from service volume to customer experience

  • The journey to building myHub

  • Why moving from multi-channel to omnichannel to channel-less customer experience matters

  • The next stage: developing this platform to bring together services for another 3 million potential users across MoD, veterans, and their families

9.15 - 10.30

Track: Corporate Innovation

Going from transactional partnership to ecosystems where everyone wins

Jan has been in the pharmaceutical industry for almost 10 years with his heart and mind on direct patient benefit. His entrepreneurial background paired with his deep love for tech and learning new things naturally drove him into Innovation. Currently Jan is in a Leading Global Role focusing on building the future of healthcare with both internal software as medical device development, co-creating with the ecosystem as well as partnering with start-ups and external companies. Jan is an investor himself and mentors several start-ups in Accelerators.

In his session, Jan will tackle what it takes in 2022 to keep being disruptive as a company going from transactional partnerships to building ecosystems where everyone wins.

How we need to act as leaders, what to look out for when pushing the boundaries and how we can be faster and be better, more human centered leaders when charting this new waters.

9.15 - 10.30

Track: Microsoft 365

Getting The Most Out Of Microsoft 365 Employee Experience: Today & Tomorrow

There has never been a time where improving the employee experience has been more critical. Organizations need new and innovative approaches and solutions as work and the workforce change. Today, every organization shares a need to enhance how we communicate and engage, collaborate and connect, and manage and develop employees. The question often hard to answer is, what is the best way to meet that growing need, especially in a way that meets it faster, with less cost and risk?

Join internationally recognized industry expert and Microsoft MVP Richard Harbridge as he shares insight into the future of employee communication, employee collaboration, and employee management, how Microsoft 365 is changing these digital employee experiences and perhaps more importantly, what organizations are doing today to prepare for it.

10.30 - 10.45

Coffee, tea & networking

10.45 - 12.00

Track: Digital Communications

The communication dilemma you don’t learn in school

In theory, it may be easy to decide that the users’ need go before organisational goals. Or that all brands are supported with the same amount of resources. Or that we all follow the same brand guidelines. But in reality, working with communication in a large organisation with a wide offering – in this case of higher education programmes – presents several dilemmas on a daily basis.

In this session, you are introduced to how VIA University College works with marketing, communication and branding of no less than 42 study programmes, and invited to join the discussion of a number of dilemmas that most communication professionals in large organisations might recognize and benefit from others’ experiences on.

Anja M. Flebbe (DK)
Curious communicator, VIA University College

10.45 - 12.00

Track: Gov’t Digital Services

How to make life event based digital services more user friendly

Many countries have already started communicating about services with particular focus on life events. Still, citizens continue to deal with individual branches of government, even though they are now more aware of the services related to their life events.

Suomi.fi provides cross-administrative information in Finland. Suomi.fi currently has eight guides for different life events. Suomi.fi also provides for public administration organisations shared services: Messages and e-Authorizations.

We are taking steps towards cross-administrative service activities and we would like to discuss:

  • How far are you with cross-administrative services in your administration?

  • What factors facilitate creating life event-oriented online services?

  • What obstacles and challenges have you encountered?

Minna Mäkinen (FI)
Digi- ja väestötietovirasto

Terhi Tuokkola (FI)
Digi- ja väestötietovirasto

10.45 - 12.00

Track: Corporate Innovation

The Innovation Landscape today

What can the past tell us?

What do games have to do with Innovation?

What are challenges and opportunities when we gamify the innovation process?

Let's Jump into the Innovation Magic Circle to find out!

10.45 - 12.00

Track: Microsoft 365

Modern work and adoption at a national TV station

At TV 2 Denmark the team Corporate Collaboration Tools owns the digital tools from operating systems to common solutions such as Office.

Learn about the shift from classic Project Management to Product Thinking and how a better understanding of internal target groups are paramount to the continuous adoption and learning activities in a culture, where every niche traditionally is catered for in detail.

12.00 - 13.00


13.00 - 14.15

Track: Digital Communications
How do we keep our seat at the table?

Join this session to be a part of both the challenge and opportunity to change communication, and really keeping the seat at the table we were gifted during the pandemic.

Philip will use the current megatrends as a point of departure to talk about what it means and the opportunity to transform communications. He strongly believes that:

  • Communications needs to be bold and courageous

  • Communications needs to be authentic

  • Communications needs to remain planned and strategic, proactive

You’ll also hear about Maersk’s approach - a newsroom model and strategic producer approach - and finally we’ll discuss in groups the biggest hurdles to changing and evolving our profession.

13.00 - 14.15

Track: Gov’t Digital Services

Climate first on herning.dk

Learn more about Denmark's first carbon-friendly municipal website.

The digital carbon footprint is not something most people think about. Herning Municipality is trying to change that, which is why we launched Denmark's first carbon-friendly website earlier this year.

 It’s up to the user, whether the visit should take place with a climate-friendly display or not, which makes is possible for the citizen to save 30-70% of the data during a visit.

Join this session to hear more about process of building this website, what we learned along the way, how it has been received and what might be next.

Tobias Nørgaard Pedersen (DK)
Herning Municipality

13.00 - 14.15

Track: Corporate Innovation

Open Innovation: Bridging the gap between innovation theatre and real impact

 The purpose of the session is to share my key learnings from Arla’s ongoing journey with upskilling the organisation and designing a governance structure for open innovation projects.

We’ll also have time to hear about the gap in your own organisation - bring your own experiences in bridging it to really make innovation happen

13.00 - 14.15

Track: Microsoft 365

User adoption: How to build a learning environment

User Adoption is all about communication change. Today you have to continuously communicate changes.

How do you achieve a clear and foused environment, that doesn’t leave the colleagues confused?

14.15 - 14.45

Coffee, tea & networking

14.45 - 15.45

Track: Digital Communications

Digital sustainability is the new black, but what is it really?

From a holistic perspective digital sustainability encompass several variables. How can we twist and turn these variables to create more sustainable solutions?

I will show you a specific case we have been working on and discuss the dilemmas and pitfalls enabling you to make sustainable digital changes both tomorrow and in the long run.

Signe Skovby Ahm (DK)
Økologisk Landsforening

14.45 - 15.45

Track: Gov’t Digital Services

Power of Many - How Open Source Empower the Public Sector

There is no need to reinvent the digital wheel over and over again - someone else have the same need and chances are that the solution is already out there.

As public servants we must become better at using solutions already creating value in other organisations and we must become better at making sure solutions we create in our own organisations potentially can create value for others.

Learn how we can leverage on open source as a method for setting our digital solutions free and making collaborations flourish!

Rasmus will use the Danish Public association OS2 (O-S-Two which is short for Public Collaboration and Open Source) as a case. OS2’s main ambition is to strengthen digitization in the Danish public sector. OS2 do this by creating joint innovative digital solutions and methods based on openness and ownership.

14.45 - 15.45

Track: Corporate Innovation

From a business demand to a critical technology innovation that saves big money

14.45 - 15.45

Track: Microsoft 365

The real story about Power Platform

All is good and well in the visions and capabilities of Microsoft in regards to the Power Platform. But what happens when you actually have to use the platform for Enterprise capable apps and flows?

Join us on an as yet unfinished journey over licensing, citizen and pro development, security concerns, organizational ownership and much more…

15.45 - 16.00

Wrap-up & key learnings

16.00 - 16.15

Coffee, tea & networking

16.15 - 17.00

Keynote: Data Democracy and Data Ethics

How do we ensure individual rights and business competitiveness in a data-driven world?

Hear about ethical dilemmas and the latest technologies, how data ethics becomes law and how to stay ahead by using ethically responsible tools.

Pernille Tranberg (DK)
Co-founder of dataethics.eu

17.10 - 18.30

Informal city walk
Meet at the registration desk for a small guided tour of Aarhus
Highlights include Hesitation of Light, former Gestapo HQ, Latin Quarter, Endless Connections, Magic Mushrooms, and the famous Rainbow Panorama.

18.30 - 22.00

Social Event: Conference Dinner
Location: Aarhus Street Food, Ny Banegårdsgade 46, 8000 Aarhus C

On the evening of Conference Day #1, everybody who has arrived in Aarhus is welcome to join us for an informal evening dinner in a nice setting.