Thursday, november 10

8.00 - 9.00

Breakfast & Registration
The conversation starts at breakfast. Have one or several cups of coffee and get a great start to the rest of the day.

9.00 - 9.15

Welcome to the conference by our host Janus Boye

Q&A with Martin Thim, author of the new book “The World Coup”. A pessimistic hopeful manifest, which comes out later this month.

Opening feat.: Martin Thim (DK)
Author of “The World Coup”

9.15 - 10.00

Keynote: Thinking about Futures, Now

The future is often being thought of as being hidden behind veils of uncertainty, or a reality that we must eventually accept. But is the only value of future? How should we think about the future, and how does the future help us make decisions now?

This talk will examine future at the intersection of speculative design, storytelling, and system thinking. Each discipline has a unique approach to the future, and reveals to us a truth of what it will be.

The future has always been a political space, in order for leaders to navigate the volatile, uncertain, complex and ambiguous landscape of today and tomorrow, we must increase our future literacy, so that we gain the urgent optimism needed to shape the future for the better.

Download slides (PDF)

Alicia Shao (DK)
Senior Service Designer at Maersk

10.00 - 10.30

Coffee, tea & networking

10.30 - 12.00

Track: Creative Tech

First we’ll hear from Claus at Klean

Get creative with no-code

The way we work will change in the future. Technologies have matured, and out-the-box solutions can be used creatively without coding. And there is a lot of tools out there.

Learn how to change the way you work, and start using no-code tools to achieve results faster.

Following Claus is Morten, who joins us from DCR

No-code digitalization - from text to system in a few hours

Transform laws, regulation, and specification from text into a running computer system in a few hours. 

Morten will briefly present the concept of Dynamic Condition Response Graphs, a concept developed in collaboration with researchers from top ranking universities.

Using a few examples Morten will demonstrate how DCR Graphs can be used for no-code digitalization as inspiration for a discussion about the value and possibilities.

10.30 - 12.00

Track: Digital Strategy

We’ll start with Lukas:

Driving the energy transition with a fully digitized sales approach

Helion is Switzerlands fastest growing craftsman driving energy transition with its customers.

A fully digitized sales approach to purchase the installation of Photovoltaic Systems, Heatpumps and E-Mobility provides a unique buying experience and significantly reduces sales costs.

In his presentation, Lukas Karrer, CDO Helion Energy AG, shows how Helion achieved over 25% YoY growth by completely rethinking how craftwork is sold.

and then move onto Christoph with

Digital stakeholder engagement in a highly public B2B environment

As the global leader in aviation ground services, Swissport engages with a most diverse stakeholder universe at 287 airports across 45 countries on six continents. In finding a well-balanced digital media and channel mix, geography and language are the least of our concerns.

It’s differences in mentalities between all-weather baggage loaders and the perfectly groomed gate agents, and it's addressing the decision makers at airline as customers and private stakeholders with a consistent presence, where we can make a difference.

We have embarked on a very exciting and challenging digital journey.

This is story of the website (launched in 2021) and the potential we see in it.

10.30 - 12.00

Track: Higher Education

First we’ll hear from Tina at Imperial

Alumni engagement in 2022 and beyond

Universities around the world seem increasingly eager to move on from COVID-19, however, the pandemic’s lasting impact on Alumni Relations cannot be denied.

With universities rethinking their alumni engagement strategies and embracing digital programming, some of the changes the sector has seen in recent years are here to stay - for better or worse.

Tina Schmechel, Alumni Communications & Digital Marketing Coordinator at Imperial College London, will reflect on some of the College’s recent alumni initiatives aimed at (re)connecting graduates with Imperial and each other. What has – and hasn’t – worked, and what does the future hold for alumni engagement?

Following Tina is Ole, who joins us from Aarhus University

Embrace your community with student and employee advocacy

Ole will take us behind the scenes on how Aarhus University uses Employee Advocacy and what they have learned to avoid

  • How to engage everyone – from the greenkeeper to the award winning professor making it big worldwide.

  • How to engage the communities by embracing their tone of voices without losing yours.

The platforms used are Twitter, LinkedIn and Facebook, so if you love Instagram pictures and TikTok’s dancing rectors – look elsewhere.

10.30 - 12.00

Track: Product Management

What makes a great product leader?

Developing STRONG Product People, a Leadership Session. 

Let's talk about developing product managers—and not just any product managers, but strong product managers. 

We all know that product management is a super hard business, and we expect a lot from our product people. We want them to be good at understanding and finding solutions for challenging customer and business problems. We want them to be able to create plans to come up with an actual product. We want them to build products working with a cross-functional team, and we want them to optimize these products based on customer feedback they're (hopefully) listening to. And in most companies, we want them to do all this and more in an agile way.

For more than eight years, Petra has been coaching product teams and helping PMs become better at what they do. And over the years, she has discovered some patterns of what can help PMs on their self-progression journey.

In a lightning talk, Petra will share the five main ingredients to help Product Leaders up their people development game, and she will facilitate a group discussion afterwards.

Feel free to bring your challenges from managing product folks, and together we can help you gain more clarity as a group.

Petra Wille (DE)
Author of STRONG product people

12.00 - 13.00


13.00 - 13.45

Track: Creative Tech

Composable design

Having multiple projects with similar specs often leads to duplicate implementations or code. Similarly having different vendors, but a wish to align can be challenging.

At Salling Group we solved this by implementing Shared Modules that work in a composable fashion.

Join this session for a deep dive into the thoughts that went into creating the solution that we work with today.

13.00 - 13.45

Track: Digital Strategy

The internet was the ultimate disruption to the travel industry. But how did this happen?

Join us in a look back into the past 25 years of developing leisure travel, from being fully analog to digitalised.

Rasmus Panduro launched the first online package booking back in 1997 and has been working with development and digitalisation ever since.

After the journey, you will learn what the next steps are to improve the customer experience in a digital world – all run by customer focus and dedication.

Rasmus Panduro (DK)
Nordic Leisure Travel Group

13.00 - 13.45

Track: Higher Education

Decoding web accessibility through testing

Ever heard about accessibility, and wondered if it is some rocket science? Or maybe considered exploring it but abandoned it due to overwhelming documentation? Let's debunk all the complexities and myths around web accessibility.

We will together explore techniques, browser tools, and extensions for analyzing and testing for accessibility of websites while learning tips on how to fix those.

You can directly use these tools and tips to access and work on improving the accessibility of your websites and applications. Web accessibility won't feel as confusing or burdensome after the session.

Anuradha Kumari (NL)
Making the web accessible

13.00 - 13.45

Track: Product Management

Empathy in product management

Most of us see and experience empathy in our lives on a daily basis. However, sometimes we find it difficult to bring empathy to our work-life.

During this session, we will chat about how to help ourselves develop even deeper empathy at work.

13.45 - 14.00

Coffee, tea & networking

14.00 - 15.00

Lightning Talks

15.00 - 15.15

Coffee, tea & networking

15.15 - 16.00

Track: Creative Tech

Should chatbots get a voice?

Chatbots have populated millions of websites, but users are moving away from desktop into apps and voice assistants. To catch the users, it is tempting to connect a voice service to your well-developed chatbots and call it a day.

Danish insurance firm Tryg spent 2 years and countless hours trying to greet their customers with synthetic voice. Even though the reception was great, full-scale is still some way ahead.

15.15 - 16.00

Track: Digital Strategy

Build a Product Adoption Strategy on Technical Truth

This session is about understanding, then communicating the value of your complex technology … which can be as hard as building the darn thing!

Product or feature launches can flop when people don’t understand the value of your new shiny. Potential adopters need to know “Why is this important?” and “What’s in it for me?”

We are not Kevin Costner. If we build it, they might not come … without good comms. Clear, compelling Product Communications are at the center of Product Adoption. To do it right, you need to start with a strong, clear, consensus-based technical foundation.

What happens when I don’t? You get product positioning based on trendy buzzwords that don’t actually communicate the value of your tech, and that also repels skeptical (pragmatic!) tech-savvy audiences.

What happens when I do? You get unified, fact-based positioning based on substance and technical truth that will resonate with your audience. It will help you create clear product messaging, enabling all stakeholders to communicate consistently, accurately, and compellingly.

Where do I use that? Most obviously, this informs all of your public-facing marketing and messaging at all journey and funnel stages. It should lead to factual sales materials, free from hyperbole, and technical communications supporting the rest.

Jeffrey A. "jam" McGuire (DE)
Open Strategy Partners

15.15 - 16.00

Track: Higher Education

How can data and research be used to build recruitment sites to attract students?

In our institution, UCL, and in our part of higher education in Denmark, we’ve unfortunately seen a decline in our full-degree admissions.

So, how did we get to build new sites for the potential student from a data and user based perspective. And more importantly how do we know if the sites work today and in a years time?

Join me in this adventure to possibly attract new students to UCL. 

Steffen Kjærulff (DK)
UCL Erhvervsakademi & Professionshøjskole

15.15 - 16.00

Track: Product Management

Seven Hard Learnings of a Productaholic

In this session Knud shares some hard learnings about product management that go against common wisdom. From meaningless product KPIs to dealing with bullshit.

Knud leads EMnify's product team on their mission to transform cellular IoT connectivity into an easy to consume cloud resource.

Knud has over 10 years of executive experience in the B2B SaaS industry, with a truly holistic view on products by running leadership positions in Marketing, Sales, Engineering and Product Management in North America, Europe and Asia/Pacific.

16.00 - 16.15

Coffee, tea & networking

16.15 - 17.00

Town Hall Debate
Join expert panelists in an engaging, fast-paced debate on key issues for 2022 and beyond

2 conference participants will go pro and con for 2 minutes each on a series of important questions in the community, and we invite you to join in. Audience members will be invited to provide 2-minute rebuttals

An opportunity to learn more about hot topics - with a minimum of hot air.

18.30 - 22.00

Social Event: Farewell Dinner
Location: FLUX, Frederiksgade 42, 8000 Aarhus C

Those still around and with some energy left are invited for one final, nice post-conference dinner.
You’ll get a chance to talk with colleagues, and other participants over a glass (or two!) of wine or beer before leaving Aarhus.