Wednesday, November 9

It’s not that hard to start with automation & robotics, but how do you scale? And what about governance?

The business automation conference track will provide a look into the marketplace trends.

You can also learn from customer stories and hear their 2022 learnings and how they are getting ready for 2023.

The conversation continues in our automation & robotics community.

6.30 - 7.00

Social Event: Morning Run
Join the morning run to prepare for a day of learning and networking. We will run about 25 minutes at a relaxed pace.
We meet in front of Musikhuset Aarhus


8.00 - 9.00

Breakfast & Registration
The conversation starts at breakfast. Have one or several cups of coffee and get a great start to the rest of the day.

9.00 - 9.15

Welcome to the conference by our host Janus Boye

Q&A with Jens Peter Hansen, President at Cyklistforbundet (Danish Cyclists' Federation)

Jens Peter Hansen (DK)
President at Cyklistforbundet

9.15 - 10.00


With the world on the edge, we all need to question ourselves, what we can do to save the world and make sure the children and upcoming generations still have a future.

The Interaction Design Foundation defines our UX Design like this:

„User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users.“

What if that is not enough anymore? Because what is „meaningful“ and „relevant“ in the bigger context of sustainability?

UX design is part of the entire product creation process - from the very beginning until launch and further product enhancements. That is great, because it means UX can make an impact at every step of the process. But, how do we make use of this power? And even more important: do we need to enhance or even change our understanding of UX in the context of sustainability?

UX can provide us with the foundation and the impact to be a change. But with this great power comes also  responsibility to play a significant and active role in saving the world. We need to enhance our understanding of UX and might even change some of the fundamental paradigms of UX Design.

We need to talk about how to move from UX to Sustainable UX. Because as the great polar explorer Robert Swan once said:

„The biggest threat to our planet is the belief that someone else will save it.“

Thorsten Jonas (DE)
Founder of The Sustainable UX Playbook

10.00 - 10.30

Coffee, tea & networking

10.30 - 12.00

Track: Business Automation

First we’ll hear from Stefan at Continental

How to build a high security and high availability enterprise automation platform

Following Stefan is Michael, who joins us from Odense Kommune

Building your RPA team – for fun and profit

12.00 - 13.00


13.00 - 13.45

Track: Business Automation

Driving automation as a business

How Carlsbergs automation team evolved to act like its own business in order to drive the automation first agenda forward, getting organizational buy-in and next steps towards a federated model.

13.45 - 14.00

Coffee, tea & networking

14.00 - 15.00

Come join 2 x 25 minutes of informal roundtable discussions to get answers on your specific questions or help others by sharing your expert knowledge.

15.00 - 15.15

Coffee, tea & networking

15.15 - 16.00

Track: Business Automation

What’s the future of business automation?

An open discussion facilitated by Frank including:

  • Hyperautomation

  • Next level scaling

  • The changing vendor landscape

  • and much more

16.00 - 16.15

Coffee, tea & networking

16.15 - 17.00

Small Feature Award
What’s the small feature that really makes the product way better? Is it a small design change, an elegantly engineered new piece of functionality or something else?

In this new contest, we celebrate the unsung heroes of the workplace: The small features that make all the difference.

18.30 - 21.30

Social Event: Networking Dinner
Location: Il Locale, Guldsmedgade 36, 8000 Aarhus C

All participants and speakers are invited to the conference networking dinner. This is quite a popular party!