Wednesday, November 9

This is the conference track where CMS analysts, thinkers, practitioners, experts and vendors meet, sets the agenda for future industry developments, provides feedback and shares thoughts and ideas in an inspiring setting.

We will hear about current topics like headless, performance, security and privacy, while also tackling business and content topics. As usual, you will also meet practitioners and hear case studies with an under the hood look at how they have approached CMS.

The conversation continues in the CMS Expert Group in Europe and North America

Janus Boye (DK)
Founder at Boye & Co

6.30 - 7.00

Social Event: Morning Run
Join the morning run to prepare for a day of learning and networking. We will run about 25 minutes at a relaxed pace.
We meet in front of Musikhuset Aarhus


8.00 - 9.00

Breakfast & Registration
The conversation starts at breakfast. Have one or several cups of coffee and get a great start to the rest of the day.

9.00 - 9.15

Welcome to the conference by our host Janus Boye

Q&A with Jens Peter Hansen, President at Cyklistforbundet (Danish Cyclists' Federation)

Jens Peter Hansen (DK)
President at Cyklistforbundet

9.15 - 10.00


With the world on the edge, we all need to question ourselves, what we can do to save the world and make sure the children and upcoming generations still have a future.

The Interaction Design Foundation defines our UX Design like this:

„User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users.“

What if that is not enough anymore? Because what is „meaningful“ and „relevant“ in the bigger context of sustainability?

UX design is part of the entire product creation process - from the very beginning until launch and further product enhancements. That is great, because it means UX can make an impact at every step of the process. But, how do we make use of this power? And even more important: do we need to enhance or even change our understanding of UX in the context of sustainability?

UX can provide us with the foundation and the impact to be a change. But with this great power comes also  responsibility to play a significant and active role in saving the world. We need to enhance our understanding of UX and might even change some of the fundamental paradigms of UX Design.

We need to talk about how to move from UX to Sustainable UX. Because as the great polar explorer Robert Swan once said:

„The biggest threat to our planet is the belief that someone else will save it.“

Thorsten Jonas (DE)
Founder of The Sustainable UX Playbook

10.00 - 10.30

Coffee, tea & networking

10.30 - 12.00

Track: CMS Expert

First we’ll hear from Wim at Contenstack

New Research Unpacks the Toughest Digital Challenges of the Next 12 Months

The exponential growth of digital sales over the last few years led to a manifold increase in business complexity.

Retailers have been doing their best to manage this increase, but, according to new research from Contentstack and Incisiv, few have been able to scale their capabilities effectively.

In addition, less than half believe they can manage effectively over the next 12 months.

Following Wim is Sebastian, who joins us from Valtech

Towards a modern architecture and mindset

Over the last few years a lot of discussions have been centered around headless solutions as well as monolith and composable architectures, systems and platforms, including composable DXP's.

Pro's and con's are argued for the different approaches, "new" vendors in the space have appeared and existing platform vendors seem to change focus.

We will look upon things to consider when finding oneself in the middle of this turmoil of concepts, remembering the distinction between ones own solution and the components/systems supporting it underneath.

Likewise we will examine considerations to be made if/when venturing onto a composable journey looking at different scenarios from which departure point it could be done and at what pace. To make the examples more tangible, Sebastian will share a selection of the approaches and systems we are working towards a composable mindset and architecture with clients.

Sebastian Winslow (DK)
Chief Technology Officer Denmark at Valtech


12.00 - 13.00


13.00 - 13.45

Track: CMS Expert

WHO/Europe recently migrated from Squiz to Sitefinity. Now what?   

We’ll begin by briefly looking at the recently updated WHO/Europe website and then as a group we’ll discuss:

  • Innovation

  • Accessibility

  • Project-to-product transition

    • Governance

    • KPIs

    • Ticketing system

    • Analytics

13.45 - 14.00

Coffee, tea & networking

14.00 - 15.00

Come join 2 x 25 minutes of informal roundtable discussions to get answers on your specific questions or help others by sharing your expert knowledge.

15.00 - 15.15

Coffee, tea & networking

15.15 - 16.00

Track: CMS Expert

Audience Experience: The real “WHY” of Content Management

In this session, we focus less on the system and rather talk about Audience Experience — the intersection of content strategy and content management — and how to enable your clients (or yourself!) to
- Create content strategy,
- Produce “good content,” and
- Get the most out of the technical framework you give them with your CMS.

Better content management and better content strategy both lead to better Audience Experiences. You’re the experts on making your CMS sing :-) … so let’s talk about purpose-driven content.

Content is at the center of the audience experience. No content, no experience, right?

Every website we build has a purpose: to communicate with our intended audience, offer them the chance to connect with us, and take an action we suggest. The better the experience, the more likely it is for us to find the people who want and appreciate what we have to offer.

If you accept this premise, all our decisions and efforts should be put through the lens of “How does this improve the Audience Experience?”

Jeffrey A. "jam" McGuire (DE)
Open Strategy Partners

16.00 - 16.15

Coffee, tea & networking

16.15 - 17.00

Small Feature Award
What’s the small feature that really makes the product way better? Is it a small design change, an elegantly engineered new piece of functionality or something else?

In this new contest, we celebrate the unsung heroes of the workplace: The small features that make all the difference.

18.30 - 21.30

Social Event: Networking Dinner
Location: Il Locale, Guldsmedgade 36, 8000 Aarhus C

All participants and speakers are invited to the conference networking dinner. This is quite a popular party!