Wednesday, November 9

Design leadership is at its core is user-centric, creative problem solving and great design leadership requires a diverse toolbox.

This year we have an gathered impressive group of design leaders who will cover a range of topics to help you and your organisation on your own design leadership journey.

We’ll kick off with a timely keynote on how UX can save the world, and then during the day hear from design leaders from Arla Foods, BT and Universal Robots. Each will demonstrate how they have applied their knowledge and experience to the advantage of their organisation, identifying and meeting the needs of its users and customers.

With 4 other conference tracks going on at the same time, you can use the breaks, plenary sessions and popular evening social events to broaden your perspective and engage in conversations with peers from other disciplines and industries. If you have time, come a day early or stay a day longer to attend the 2 other conference days. Don’t miss this opportunity to learn from a diverse community of peers and build meaningful connections that will grow with your career.

The conversation continues in our design leadership peer groups and at the UX Connect 23 conference.

Track leader:
Kristina Larsen (DK)
UX Specialist at VIA University College

6.30 - 7.00

Social Event: Morning Run
Join the morning run to prepare for a day of learning and networking. We will run about 25 minutes at a relaxed pace.
We meet in front of Musikhuset Aarhus


8.00 - 9.00

Breakfast & Registration
The conversation starts at breakfast. Have one or several cups of coffee and get a great start to the rest of the day.

9.00 - 9.15

Welcome to the conference by our host Janus Boye

Q&A with Jens Peter Hansen, President at Cyklistforbundet (Danish Cyclists' Federation)

Jens Peter Hansen (DK)
President at Cyklistforbundet

9.15 - 10.00


With the world on the edge, we all need to question ourselves, what we can do to save the world and make sure the children and upcoming generations still have a future.

The Interaction Design Foundation defines our UX Design like this:

„User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users.“

What if that is not enough anymore? Because what is „meaningful“ and „relevant“ in the bigger context of sustainability?

UX design is part of the entire product creation process - from the very beginning until launch and further product enhancements. That is great, because it means UX can make an impact at every step of the process. But, how do we make use of this power? And even more important: do we need to enhance or even change our understanding of UX in the context of sustainability?

UX can provide us with the foundation and the impact to be a change. But with this great power comes also  responsibility to play a significant and active role in saving the world. We need to enhance our understanding of UX and might even change some of the fundamental paradigms of UX Design.

We need to talk about how to move from UX to Sustainable UX. Because as the great polar explorer Robert Swan once said:

„The biggest threat to our planet is the belief that someone else will save it.“

Thorsten Jonas (DE)
Founder of The Sustainable UX Playbook

10.00 - 10.30

Coffee, tea & networking

10.30 - 12.00

Track: Design Leadership

Increasing customer-centricity and efficiency with service design at BT

BT Group plc is one of the world’s leading communications services companies, operating the BT, EE and Plusnet brands. BT established a new incarnation of its Consumer (B2C facing) Digital & Design teams in 2018.

In this session, Jeanette will cover the approach they took to build new digital-first, product-focused, agile and user-centred teams, and how service design has helped them become more customer-centred and efficient.

There will also be an interactive lean coffee session to discuss service design more broadly.

12.00 - 13.00


13.00 - 13.45

Track: Design Leadership

How we have worked with UX awareness in Arla Foods

13.45 - 14.00

Coffee, tea & networking

14.00 - 15.00

Come join 2 x 25 minutes of informal roundtable discussions to get answers on your specific questions or help others by sharing your expert knowledge.

15.00 - 15.15

Coffee, tea & networking

15.15 - 16.00

Track: Design Leadership

User Experience for the Future

16.00 - 16.15

Coffee, tea & networking

16.15 - 17.00

Small Feature Award
What’s the small feature that really makes the product way better? Is it a small design change, an elegantly engineered new piece of functionality or something else?

In this new contest, we celebrate the unsung heroes of the workplace: The small features that make all the difference.

18.30 - 21.30

Social Event: Networking Dinner
Location: Il Locale, Guldsmedgade 36, 8000 Aarhus C

All participants and speakers are invited to the conference networking dinner. This is quite a popular party!