Thursday, November 10

What if you could benefit from the expertise of other product managers and find new ways of building something super valuable?

The product manager track at the Boye 22 conference facilitates the sharing of insights between product managers on topics such as innovation, road mapping, customer journeys, and collaboration.

With presentations aimed at discussions, the changing of routines and developing new ideas and methods together.

The conversation continues in 2023 in our product management community.

Track leader:
Lisa Mo Wagner (DE)
Inclusive & Empowering Product Management @ Thoughtworks

8.00 - 9.00

Breakfast & Registration
The conversation starts at breakfast. Have one or several cups of coffee and get a great start to the rest of the day.

9.00 - 9.15

Welcome to the conference by our host Janus Boye

Q&A with Martin Thim, author of the new book “The World Coup”. A pessimistic hopeful manifest, which comes out later this month.

Opening feat.: Martin Thim (DK)
Author of “The World Coup”

9.15 - 10.00

Keynote: Thinking about Futures, Now

The future is often being thought of as being hidden behind veils of uncertainty, or a reality that we must eventually accept. But is the only value of future? How should we think about the future, and how does the future help us make decisions now?

This talk will examine future at the intersection of speculative design, storytelling, and system thinking. Each discipline has a unique approach to the future, and reveals to us a truth of what it will be.

The future has always been a political space, in order for leaders to navigate the volatile, uncertain, complex and ambiguous landscape of today and tomorrow, we must increase our future literacy, so that we gain the urgent optimism needed to shape the future for the better.

Download slides (PDF)

Alicia Shao (DK)
Senior Service Designer at Maersk

10.00 - 10.30

Coffee, tea & networking

10.30 - 12.00

Track: Product Management

What makes a great product leader?

Developing STRONG Product People, a Leadership Session. 

Let's talk about developing product managers—and not just any product managers, but strong product managers. 

We all know that product management is a super hard business, and we expect a lot from our product people. We want them to be good at understanding and finding solutions for challenging customer and business problems. We want them to be able to create plans to come up with an actual product. We want them to build products working with a cross-functional team, and we want them to optimize these products based on customer feedback they're (hopefully) listening to. And in most companies, we want them to do all this and more in an agile way.

For more than eight years, Petra has been coaching product teams and helping PMs become better at what they do. And over the years, she has discovered some patterns of what can help PMs on their self-progression journey.

In a lightning talk, Petra will share the five main ingredients to help Product Leaders up their people development game, and she will facilitate a group discussion afterwards.

Feel free to bring your challenges from managing product folks, and together we can help you gain more clarity as a group.

Petra Wille (DE)
Author of STRONG product people

12.00 - 13.00


13.00 - 13.45

Track: Product Management

Empathy in product management

Most of us see and experience empathy in our lives on a daily basis. However, sometimes we find it difficult to bring empathy to our work-life.

During this session, we will chat about how to help ourselves develop even deeper empathy at work.

13.45 - 14.00

Coffee, tea & networking

14.00 - 15.00

Lightning Talks

15.00 - 15.15

Coffee, tea & networking

15.15 - 16.00

Track: Product Management

Seven Hard Learnings of a Productaholic

In this session Knud shares some hard learnings about product management that go against common wisdom. From meaningless product KPIs to dealing with bullshit.

Knud leads EMnify's product team on their mission to transform cellular IoT connectivity into an easy to consume cloud resource.

Knud has over 10 years of executive experience in the B2B SaaS industry, with a truly holistic view on products by running leadership positions in Marketing, Sales, Engineering and Product Management in North America, Europe and Asia/Pacific.

16.00 - 16.15

Coffee, tea & networking

16.15 - 17.00

Town Hall Debate
Join expert panelists in an engaging, fast-paced debate on key issues for 2022 and beyond

2 conference participants will go pro and con for 2 minutes each on a series of important questions in the community, and we invite you to join in. Audience members will be invited to provide 2-minute rebuttals

An opportunity to learn more about hot topics - with a minimum of hot air.

18.30 - 22.00

Social Event: Farewell Dinner
Location: FLUX, Frederiksgade 42, 8000 Aarhus C

Those still around and with some energy left are invited for one final, nice post-conference dinner.
You’ll get a chance to talk with colleagues, and other participants over a glass (or two!) of wine or beer before leaving Aarhus.