Wednesday, November 9

Projects are the lifeblood and the foundation of every company, but many modern organisations have shifted to a product-centric ownership model that helps keep initiatives moving and teams accountable.

This new conference track delves into how we overcome the challenges of turning a project into a full-fledged and well run product that is owned and developed to deliver long-term value to an organisation.

Track leader:
Brian Tomlinson (DE)
Engaging and energetic digital operator

6.30 - 7.00

Social Event: Morning Run
Join the morning run to prepare for a day of learning and networking. We will run about 25 minutes at a relaxed pace.
We meet in front of Musikhuset Aarhus


8.00 - 9.00

Breakfast & Registration
The conversation starts at breakfast. Have one or several cups of coffee and get a great start to the rest of the day.

9.00 - 9.15

Welcome to the conference by our host Janus Boye

Q&A with Jens Peter Hansen, President at Cyklistforbundet (Danish Cyclists' Federation)

Jens Peter Hansen (DK)
President at Cyklistforbundet

9.15 - 10.00


With the world on the edge, we all need to question ourselves, what we can do to save the world and make sure the children and upcoming generations still have a future.

The Interaction Design Foundation defines our UX Design like this:

„User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users.“

What if that is not enough anymore? Because what is „meaningful“ and „relevant“ in the bigger context of sustainability?

UX design is part of the entire product creation process - from the very beginning until launch and further product enhancements. That is great, because it means UX can make an impact at every step of the process. But, how do we make use of this power? And even more important: do we need to enhance or even change our understanding of UX in the context of sustainability?

UX can provide us with the foundation and the impact to be a change. But with this great power comes also  responsibility to play a significant and active role in saving the world. We need to enhance our understanding of UX and might even change some of the fundamental paradigms of UX Design.

We need to talk about how to move from UX to Sustainable UX. Because as the great polar explorer Robert Swan once said:

„The biggest threat to our planet is the belief that someone else will save it.“

Thorsten Jonas (DE)
Founder of The Sustainable UX Playbook

10.00 - 10.30

Coffee, tea & networking

10.30 - 12.00

Track: Project to Product

How to bring the best out of portfolio management

Morten will talk about how to bring the best out of lean portfolio management in a project to product context.

  • Why is this conversation necessary?

  • What is the essential job of LMP? What happens if it's not done well?

  • How can we make it collaborative?

  • How does it connect to OKRs and roadmaps?

It will be interactive and - perhaps - fun.

You will get introduced to Mortens best friends - Pelle and Brutus - too!

12.00 - 13.00


13.00 - 13.45

Track: Project to Product

Debate: What is definition of done on product discovery?

Being a product led organisation means running continues discovery and development loops.

While we often estimate time for development tasks, when do we know, when we have enough discovery?

If discovery frequently requires revealing edge cases and unanticipated approaches, how can we estimate it and provide a definition of done?

Join this session for an open talk to help improve your next discovery

Philip Illum Thonbo (DK)
Creative User Experience Strategist @ Playable

13.45 - 14.00

Coffee, tea & networking

14.00 - 15.00

Come join 2 x 25 minutes of informal roundtable discussions to get answers on your specific questions or help others by sharing your expert knowledge.

15.00 - 15.15

Coffee, tea & networking

16.00 - 16.15

Coffee, tea & networking

16.15 - 17.00

Small Feature Award
What’s the small feature that really makes the product way better? Is it a small design change, an elegantly engineered new piece of functionality or something else?

In this new contest, we celebrate the unsung heroes of the workplace: The small features that make all the difference.

18.30 - 21.30

Social Event: Networking Dinner
Location: Il Locale, Guldsmedgade 36, 8000 Aarhus C

All participants and speakers are invited to the conference networking dinner. This is quite a popular party!