Wednesday, november 9

6.30 - 7.00

Social Event: Morning Run
Join the morning run to prepare for a day of learning and networking. We will run about 25 minutes at a relaxed pace.
We meet in front of Musikhuset Aarhus


8.00 - 9.00

Breakfast & Registration
The conversation starts at breakfast. Have one or several cups of coffee and get a great start to the rest of the day.

9.00 - 9.15

Welcome to the conference by our host Janus Boye

Q&A with Jens Peter Hansen, President at Cyklistforbundet (Danish Cyclists' Federation)

Jens Peter Hansen (DK)
President at Cyklistforbundet

9.15 - 10.00


With the world on the edge, we all need to question ourselves, what we can do to save the world and make sure the children and upcoming generations still have a future.

The Interaction Design Foundation defines our UX Design like this:

„User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users.“

What if that is not enough anymore? Because what is „meaningful“ and „relevant“ in the bigger context of sustainability?

UX design is part of the entire product creation process - from the very beginning until launch and further product enhancements. That is great, because it means UX can make an impact at every step of the process. But, how do we make use of this power? And even more important: do we need to enhance or even change our understanding of UX in the context of sustainability?

UX can provide us with the foundation and the impact to be a change. But with this great power comes also  responsibility to play a significant and active role in saving the world. We need to enhance our understanding of UX and might even change some of the fundamental paradigms of UX Design.

We need to talk about how to move from UX to Sustainable UX. Because as the great polar explorer Robert Swan once said:

„The biggest threat to our planet is the belief that someone else will save it.“

Thorsten Jonas (DE)
Founder of The Sustainable UX Playbook

10.00 - 10.30

Coffee, tea & networking

10.30 - 12.00

Track: Business Automation

First we’ll hear from Stefan at Continental

How to build a high security and high availability enterprise automation platform

Following Stefan is Michael, who joins us from Odense Kommune

Building your RPA team – for fun and profit

10.30 - 12.00

Track: CMS Expert

First we’ll hear from Wim at Contenstack

New Research Unpacks the Toughest Digital Challenges of the Next 12 Months

The exponential growth of digital sales over the last few years led to a manifold increase in business complexity.

Retailers have been doing their best to manage this increase, but, according to new research from Contentstack and Incisiv, few have been able to scale their capabilities effectively.

In addition, less than half believe they can manage effectively over the next 12 months.

Following Wim is Sebastian, who joins us from Valtech

Towards a modern architecture and mindset

Over the last few years a lot of discussions have been centered around headless solutions as well as monolith and composable architectures, systems and platforms, including composable DXP's.

Pro's and con's are argued for the different approaches, "new" vendors in the space have appeared and existing platform vendors seem to change focus.

We will look upon things to consider when finding oneself in the middle of this turmoil of concepts, remembering the distinction between ones own solution and the components/systems supporting it underneath.

Likewise we will examine considerations to be made if/when venturing onto a composable journey looking at different scenarios from which departure point it could be done and at what pace. To make the examples more tangible, Sebastian will share a selection of the approaches and systems we are working towards a composable mindset and architecture with clients.

Sebastian Winslow (DK)
Chief Technology Officer Denmark at Valtech


10.30 - 12.00

Track: Design Leadership

Increasing customer-centricity and efficiency with service design at BT

BT Group plc is one of the world’s leading communications services companies, operating the BT, EE and Plusnet brands. BT established a new incarnation of its Consumer (B2C facing) Digital & Design teams in 2018.

In this session, Jeanette will cover the approach they took to build new digital-first, product-focused, agile and user-centred teams, and how service design has helped them become more customer-centred and efficient.

There will also be an interactive lean coffee session to discuss service design more broadly.

10.30 - 12.00

Track: Future Workplace

We’ll kick off with Richard who joins us from Toronto:

Tackling Employee Experience Today As We Embrace The Future Workplace

The future workplace needs to take into account how the employee experience landscape is changing and the importance of digital experiences throughout the employee journey. The employee experience journey starts before the employee is hired and lasts after they depart. Focusing on the employee experience can feel like a daunting task when reviewing the many different stages of an employee’s journey, but we know understanding and improving these stages can lead to a much more positive employee experience, and maximize the retention, impact, engagement, and performance of the employee.

Following Richard is Frederik, who joins us from VELUX in Copenhagen:

A better approach to learning in the workplace

Rethinking learning in the (future) workplace is an ongoing endeavour. At VELUX we have in the recent years experienced a shift in the demand and consumption of our learning offerings. Combined with some internal changes that have made us reconsider not only our content and learning approach but also how technology can have a role in making learning a more ingrained part of our daily work.

As we are in the midst of the current change you will not be presented with a picture perfect solution, but rather some honest reflections on how to integrate internal and external offerings and combine them with the social dimension of learning.

10.30 - 12.00

Track: Project to Product

How to bring the best out of portfolio management

Morten will talk about how to bring the best out of lean portfolio management in a project to product context.

  • Why is this conversation necessary?

  • What is the essential job of LMP? What happens if it's not done well?

  • How can we make it collaborative?

  • How does it connect to OKRs and roadmaps?

It will be interactive and - perhaps - fun.

You will get introduced to Mortens best friends - Pelle and Brutus - too!

12.00 - 13.00


13.00 - 13.45

Track: Business Automation

Driving automation as a business

How Carlsbergs automation team evolved to act like its own business in order to drive the automation first agenda forward, getting organizational buy-in and next steps towards a federated model.

13.00 - 13.45

Track: CMS Expert

WHO/Europe recently migrated from Squiz to Sitefinity. Now what?   

We’ll begin by briefly looking at the recently updated WHO/Europe website and then as a group we’ll discuss:

  • Innovation

  • Accessibility

  • Project-to-product transition

    • Governance

    • KPIs

    • Ticketing system

    • Analytics

13.00 - 13.45

Track: Design Leadership

How we have worked with UX awareness in Arla Foods

13.00 - 13.45

Track: Future Workplace

Attract, retain or alienate talent with employee advocacy

The answer is employee advocacy, but what was the question? Join this informative, engaging and provocative session with Anne Frost to find out when employee advocacy is the answer, when it is not and how to work with it?

The big rule number 1 of employee advocacy is:

If you suck as an employer, authentic and vocal employees spreading the word, probably isn’t what you are looking for.

Do you however have engaged employees, it would be a total waste not to use that in attracting their future colleagues.

Furthermore it seems as if visible engagement generates even more engagement, so retention is also closely linked to employee advocacy.

We will focus on some of the ways to get started and how not to ruin it along the way.

Brace yourselves - this will be a session with active engagement.

13.00 - 13.45

Track: Project to Product

Debate: What is definition of done on product discovery?

Being a product led organisation means running continues discovery and development loops.

While we often estimate time for development tasks, when do we know, when we have enough discovery?

If discovery frequently requires revealing edge cases and unanticipated approaches, how can we estimate it and provide a definition of done?

Join this session for an open talk to help improve your next discovery

Philip Illum Thonbo (DK)
Creative User Experience Strategist @ Playable

13.45 - 14.00

Coffee, tea & networking

14.00 - 15.00

Come join 2 x 25 minutes of informal roundtable discussions to get answers on your specific questions or help others by sharing your expert knowledge.

15.00 - 15.15

Coffee, tea & networking

15.15 - 16.00

Track: Business Automation

What’s the future of business automation?

An open discussion facilitated by Frank including:

  • Hyperautomation

  • Next level scaling

  • The changing vendor landscape

  • and much more

15.15 - 16.00

Track: CMS Expert

Audience Experience: The real “WHY” of Content Management

In this session, we focus less on the system and rather talk about Audience Experience — the intersection of content strategy and content management — and how to enable your clients (or yourself!) to
- Create content strategy,
- Produce “good content,” and
- Get the most out of the technical framework you give them with your CMS.

Better content management and better content strategy both lead to better Audience Experiences. You’re the experts on making your CMS sing :-) … so let’s talk about purpose-driven content.

Content is at the center of the audience experience. No content, no experience, right?

Every website we build has a purpose: to communicate with our intended audience, offer them the chance to connect with us, and take an action we suggest. The better the experience, the more likely it is for us to find the people who want and appreciate what we have to offer.

If you accept this premise, all our decisions and efforts should be put through the lens of “How does this improve the Audience Experience?”

Jeffrey A. "jam" McGuire (DE)
Open Strategy Partners

15.15 - 16.00

Track: Design Leadership

User Experience for the Future

15.15 - 16.00

Track: Future Workplace

We’ll kick off with Jonas who joins us from Hamburg:

A data-driven approach to new work

Teams work worse together when they are working remote or hybrid. Also, employees do not identify well with the company, when they are not in the office 40 hours per week.

This is the conventional wisdom, but as Jonas will show based on data from RTL, this reality is different and this impacts how we think about the workplace and design a better employee experience.

16.00 - 16.15

Coffee, tea & networking

16.15 - 17.00

Small Feature Award
What’s the small feature that really makes the product way better? Is it a small design change, an elegantly engineered new piece of functionality or something else?

In this new contest, we celebrate the unsung heroes of the workplace: The small features that make all the difference.

18.30 - 21.30

Social Event: Networking Dinner
Location: Il Locale, Guldsmedgade 36, 8000 Aarhus C

All participants and speakers are invited to the conference networking dinner. This is quite a popular party!